Are Football Clubs Releasing Too Many Kits?
thekitsman2026-11-04T18:26:16+00:00Fourth kits, special editions and endless new releases. Are football clubs selling too many shirts, or simply giving supporters more choice?
Leça FC Third Kit 2026/27 Makes the Case for Football’s Half-and-Half Shirts
thekitsman2026-10-06T21:00:50+01:00Leça FC put a green and white half-and-half design at the heart of their 2026/27 third kit. From Blackburn to Genoa, which club has worn football’s divided shirt best?
Mantova Third Kit 2026/27 Celebrates the Lotus Flowers of Mantua
thekitsman2026-10-06T20:50:58+01:00Mantova 1911 celebrate the extraordinary lotus-filled waterways surrounding their city with a rippling blue third kit. Would you banish this shirt to Mantua?
Dallas Trinity State Fair Kit Revives Football’s Love of Central Badges
thekitsman2026-10-04T13:58:32+01:00Dallas Trinity and Nike combine shimmering olive green, deep gold and a beautifully bevelled central Pegasus for their State Fair special. But when did central football shirt badges become so popular again?
Catania Home Kit 2026/27 Gives the Rossazzurri Stripes a Retro Erreà Feel
thekitsman2026-10-03T10:52:05+01:00Cancún FC dive beneath the surface with their ‘Dark Cenote’ kit, celebrating the crystal-clear freshwater sinkholes that make the Yucatán Peninsula one of Mexico’s most unique landscapes.
Atalanta Throwback Kit Revives the Club’s 1963 Goddess Badge
thekitsman2026-10-03T10:17:21+01:00Atalanta and New Balance look back to 1963 with a clean beige throwback shirt featuring the club’s famous goddess in her full-stride form.
Napoli Women Away Kit 2026/27 Heads to the Moon, But Is It Different Enough?
thekitsman2026-09-25T20:59:44+01:00La Napoli Women continue their journey from the depths of the sea to the Moon with a lunar-inspired away shirt. It’s another brilliant story, but is the colour different enough from the home kit?
Sorrento Calcio 2026/27 Kits Show Why Ezeta Have One of Football’s Most Recognisable Styles
thekitsman2026-09-25T20:34:33+01:00Ezeta turn the Sirens of Greek mythology into a remarkable three-shirt collection for Sorrento Calcio. Is there another football brand whose work is so instantly recognisable?
RC Lens Third Kit 2026/27 Celebrates a Marriage of Red and Yellow
thekitsman2026-09-25T20:29:37+01:00RC Lens celebrate the marriage of their famous red and yellow with a third shirt and a brilliantly unusual wedding-themed campaign. How outlandish have football kit launches become?
Salford City Bring Back Orange With Beckham and Neville Behind a New Era
thekitsman2026-09-25T20:15:37+01:00Orange is back at Salford City as the club embraces its historic colours once again. With David Beckham and Gary Neville involved, it also raises an interesting question about former players shaping clubs further down the pyramid.
Cesena Away Kit 2026/27 Makes the Case for Football’s Best Colour Combination
thekitsman2026-09-18T21:30:04+01:00Cesena and Macron combine black with metallic gold for a sleek 2026/27 away shirt featuring the historic Cavalluccio. Is there a better colour combination in football?
Marítimo Third Kit 2026/27 Shows Why Hummel Can Rival Football’s Biggest Brands
thekitsman2026-09-18T21:13:10+01:00Marítimo and Hummel turn the club’s maritime identity into an intricate third shirt inspired by ships’ wheels and rope. Is Hummel producing better bespoke kits than football’s biggest brands?
Santos 1997 Throwback Kit Revives an Iconic Pelé-Era Umbro Design
thekitsman2026-09-18T21:05:17+01:00Santos and Umbro revive their 1997 shirt and its message of resilience and determination. But can something from the 1990s really be considered a throwback already?
Go Ahead Eagles Third Kit 2026/27 Celebrates the IJssel River
thekitsman2026-09-18T20:59:16+01:00Go Ahead Eagles and Stanno celebrate the IJssel River with a third shirt whose best details only reveal themselves up close. Do football kits need to make an instant impression?
Augsburg Third Kit 2026/27 Celebrates the City’s Textile Heritage
thekitsman2026-09-18T20:39:39+01:00Augsburg and Mizuno turn the historic Weberhaus into another superb third shirt. For us, it strengthens an already convincing argument: nobody in German football is doing kits better.
Dundalk Centennial Kit Celebrates 100 Years of League of Ireland Membership
thekitsman2026-09-13T09:54:44+01:00Dundalk celebrate a century of League of Ireland membership with a special edition shirt featuring 26 silver pinstripes. But are pinstripes one of football shirt design’s safest bets?
US Endoume Kit 2026/27 Celebrates Marseille in Incredible Detail
thekitsman2026-09-13T09:41:53+01:00US Endoume turn the architecture, maritime history and symbols of Marseille into one of the most detailed shirts we’ve seen this season. Is this a contender for shirt of the season?
Beerschot Away Kit 2026/27 Shows Why Sponsors Should Adapt to the Shirt
thekitsman2026-09-13T09:28:11+01:00Beerschot’s museum-inspired away kit is packed with cultural references, but there’s another detail worth celebrating: every sponsor adapting to the club’s deep purple colour palette.
SPAL Away Kit 2026/27 Celebrates Ferrara’s Medieval Palio Tradition
thekitsman2026-09-13T09:21:33+01:00SPAL and Erreà turn to one of the world’s oldest medieval traditions for their 2026/27 away kit, although the finished shirt also raises that familiar question about sponsors and football shirt design.
Real Valladolid Third Kit 2026/27 Goes Pink in Tribute to the Vallkirias
thekitsman2026-09-13T08:51:59+01:00Real Valladolid and Reebok turn to the waters of the Pisuerga and the inspiring Vallkirias for their pink third kit. But in 2026, is pink on a football shirt still considered a risk?
