Ezeta turn the Sirens of Greek mythology into a remarkable three-shirt collection for Sorrento Calcio. Is there another football brand whose work is so instantly recognisable?
RC Lens celebrate the marriage of their famous red and yellow with a third shirt and a brilliantly unusual wedding-themed campaign. How outlandish have football kit launches become?
Orange is back at Salford City as the club embraces its historic colours once again. With David Beckham and Gary Neville involved, it also raises an interesting question about former players shaping clubs further down the pyramid.
Cesena and Macron combine black with metallic gold for a sleek 2026/27 away shirt featuring the historic Cavalluccio. Is there a better colour combination in football?
Venezia and NOCTA deliver another fashion-led football shirt and another immaculate launch. But strip away the photography and the hype, are Venezia’s kits actually as good as their reputation suggests?
Marítimo and Hummel turn the club’s maritime identity into an intricate third shirt inspired by ships’ wheels and rope. Is Hummel producing better bespoke kits than football’s biggest brands?
Go Ahead Eagles and Stanno celebrate the IJssel River with a third shirt whose best details only reveal themselves up close. Do football kits need to make an instant impression?
Armenia and Macron turn centuries of manuscript artistry into two distinctive national team shirts. It’s another release that raises the question of whether Macron are increasingly challenging football’s biggest manufacturers.
Augsburg and Mizuno turn the historic Weberhaus into another superb third shirt. For us, it strengthens an already convincing argument: nobody in German football is doing kits better.
FC Südtirol and Erreà turn to the vine leaves of South Tyrol for a beautifully detailed cream third shirt. But which club does predominantly white football kits best?
US Endoume turn the architecture, maritime history and symbols of Marseille into one of the most detailed shirts we’ve seen this season. Is this a contender for shirt of the season?
Beerschot’s museum-inspired away kit is packed with cultural references, but there’s another detail worth celebrating: every sponsor adapting to the club’s deep purple colour palette.
SPAL and Erreà turn to one of the world’s oldest medieval traditions for their 2026/27 away kit, although the finished shirt also raises that familiar question about sponsors and football shirt design.
Real Valladolid and Reebok turn to the waters of the Pisuerga and the inspiring Vallkirias for their pink third kit. But in 2026, is pink on a football shirt still considered a risk?
Bodø/Glimt turn their third kit into a tribute to the people working while Norway sleeps, celebrating the night-shift workers who keep communities moving after dark.
La Ligugéenne’s new Kappa home shirt provides the latest evidence for a familiar argument. In an increasingly concentrated kit market, are Kappa still the kings of football shirt design?
Valenciennes and Hummel celebrate the region’s historic lace-making industry with an intricate third kit that raises a question: has a fabric-inspired football shirt ever actually looked bad?
Union Saint-Gilloise and O’Neills combine Duden Park with a piece of stadium history for a rich green third kit. But are green football shirts unfairly difficult to love?
Leyton Orient and Meyba take inspiration from East London’s nightlife for a wildly unconventional third kit, raising the question of how far football shirts should move away from traditional design.
Padova and BLSSD KIDDOS take the club into the shadows with a blackout third kit inspired by Padua after dark, but is the blackout shirt becoming too common?
