FC Annecy’s nature-inspired third kit celebrates the colours of Lac d’Annecy, but it also raises an increasingly familiar football shirt debate: when does sponsorship become too much?
CS Sedan Ardennes may be playing in France’s Régional 1, but their new Kappa home and away kits show why great football shirt design has little to do with league status.
SPAL and Erreà bring the architecture of Ferrara into the club’s iconic stripes for a 2026/27 home kit that shows how local identity is shaping modern football shirt design.
Ternana Women honour the history of Terni’s Centurini Jute Factory and the women who worked there with a bespoke jute-inspired pattern and rich green, red and gold design.
FC Augsburg’s 2026/27 away kit celebrates the waters around the city, with player Han-Noah Massengo taking the creative lead behind the camera for its launch.
Cancún FC dive beneath the surface with their ‘Dark Cenote’ kit, celebrating the crystal-clear freshwater sinkholes that make the Yucatán Peninsula one of Mexico’s most unique landscapes.
Osasuna weave a piece of Pamplona’s history into their latest home kit, taking inspiration from the lost mosaics that once adorned Plaza del Castillo.
Torino mark their 120th anniversary with a refined home kit inspired by the Basilica di Superga, weaving one of the city’s most iconic landmarks into the club’s famous Granata colours.
Willem II celebrate their 130th anniversary and Eredivisie return with a timeless new home kit from Meyba, allowing the club’s iconic tricolour stripes to take centre stage.
Deportivo Alavés draw inspiration from the vineyards and rolling landscapes of Rioja Alavesa, producing an elegant away kit that celebrates one of Spain’s most famous wine regions.
Olympique de Marseille turn to the waters of the Mediterranean for inspiration, producing a shimmering blue away kit that pays tribute to the city’s iconic coastline.
Paris Saint-Germain put a fresh spin on their iconic centre stripe, drawing inspiration from the rhythms and energy that pulse through the French capital.
Dynamo Dresden have revisited their iconic 1991 Bundesliga debut shirt, bringing back the shimmering stripes and retro details with a modern update.
Royal Antwerp’s new away kit draws from the ornate surroundings of Antwerp City Hall, delivering a refined design packed with subtle details.
Modelo and Kappa are back with another football-inspired collection, blending crisp navy and white colourways with luxurious gold details and eye-catching patterns.
FC Metz honour their long-standing relationship with Senegal and Génération Foot through a striking third kit inspired by traditional Senegalese textiles.
New Mexico United embrace Independence Day celebrations with the vibrant ‘Bottle Rocket’ kit, a red, white and blue release inspired by summer nights and fireworks.
Excelsior Rotterdam’s new away kit combines a refined champagne colourway with a subtle tribute to the Kralingen district and its historic landmarks.
Island Records taps into its Caribbean heritage with a vibrant three-shirt collection blending football aesthetics, music culture and summer lifestyle.
Celtic’s new third kit draws inspiration from the mosaic tiles at Lisbon’s Estádio Nacional, honouring the club’s historic 1967 European Cup triumph.
