US Endoume turn the architecture, maritime history and symbols of Marseille into one of the most detailed shirts we’ve seen this season. Is this a contender for shirt of the season?
Genoa and Kappa celebrate the club’s 133rd birthday with a maritime-inspired hooped shirt that brings its British roots and iconic Grifone together.
Beerschot’s museum-inspired away kit is packed with cultural references, but there’s another detail worth celebrating: every sponsor adapting to the club’s deep purple colour palette.
SPAL and Erreà turn to one of the world’s oldest medieval traditions for their 2026/27 away kit, although the finished shirt also raises that familiar question about sponsors and football shirt design.
Real Valladolid and Reebok turn to the waters of the Pisuerga and the inspiring Vallkirias for their pink third kit. But in 2026, is pink on a football shirt still considered a risk?
Bodø/Glimt turn their third kit into a tribute to the people working while Norway sleeps, celebrating the night-shift workers who keep communities moving after dark.
La Ligugéenne’s new Kappa home shirt provides the latest evidence for a familiar argument. In an increasingly concentrated kit market, are Kappa still the kings of football shirt design?
Valenciennes and Hummel celebrate the region’s historic lace-making industry with an intricate third kit that raises a question: has a fabric-inspired football shirt ever actually looked bad?
Union Saint-Gilloise and O’Neills combine Duden Park with a piece of stadium history for a rich green third kit. But are green football shirts unfairly difficult to love?
Leyton Orient and Meyba take inspiration from East London’s nightlife for a wildly unconventional third kit, raising the question of how far football shirts should move away from traditional design.
Forward Madison turn to the sailing culture of their home city for the new Regatta jersey, strengthening their case as one of the standard-setters for football shirt releases in the United States.
Padova and BLSSD KIDDOS take the club into the shadows with a blackout third kit inspired by Padua after dark, but is the blackout shirt becoming too common?
Aalborg’s new third kit turns the yellow bricks of the club’s historic Hornevej clubhouse into its defining pattern, complete with a crisp white collar that reignites one of football shirt design’s simplest debates.
FC Annecy’s nature-inspired third kit celebrates the colours of Lac d’Annecy, but it also raises an increasingly familiar football shirt debate: when does sponsorship become too much?
CS Sedan Ardennes may be playing in France’s Régional 1, but their new Kappa home and away kits show why great football shirt design has little to do with league status.
SPAL and Erreà bring the architecture of Ferrara into the club’s iconic stripes for a 2026/27 home kit that shows how local identity is shaping modern football shirt design.
Ternana Women honour the history of Terni’s Centurini Jute Factory and the women who worked there with a bespoke jute-inspired pattern and rich green, red and gold design.
FC Augsburg’s 2026/27 away kit celebrates the waters around the city, with player Han-Noah Massengo taking the creative lead behind the camera for its launch.
Cancún FC dive beneath the surface with their ‘Dark Cenote’ kit, celebrating the crystal-clear freshwater sinkholes that make the Yucatán Peninsula one of Mexico’s most unique landscapes.
Osasuna weave a piece of Pamplona’s history into their latest home kit, taking inspiration from the lost mosaics that once adorned Plaza del Castillo.
