A milestone like this does not need overcomplicating.
120 years on from their first league triumph, Hertha Berlin mark the moment with a design that leans into the past but still feels sharp today. The half-and-half layout does most of the visual work straight away. Bold, clean, and impossible to miss.
Attention quickly shifts to the badge.
This is where the weight of the kit really sits. The club’s first-ever crest takes its place on the chest, simple in design but carrying far more meaning than any modern variation could. It does exactly what it needs to do.
The rest of the details follow that same direction.
A crisp white collar adds structure and lifts the overall look, keeping everything balanced against the darker tones. The sponsors play their part too, switching to retro-style typography that fits naturally into the design rather than standing apart from it.
Castore adjust their usual approach as well. A tonal wordmark replaces the standard branding, allowing the kit to stay focused on the anniversary rather than the manufacturer. It is a small decision, but one that makes a difference.
Everything here is aligned with the occasion.
No distractions, no unnecessary extras. Just a clear nod to where it started, delivered with confidence.
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