“Change the world through sport”
I recently got the opportnity to visit Hummel at their UK HQ in Hatfield on the outskirts of London. I’ve always been aware of Hummel, they’re a goliath figure in football. However my eyes were well and truly opened when I got to sit down with their design team. The painstaking attention to detail and the work that goes into a shirt design blew me away.
Hummel enjoy a close relationship with the national side and released a replica of the classic shirt ahead of the World Cup in South Africa in 2010. Over thirty years since the unveiling in Copenhagen, the jersey remains arguably the most popular and recognisable kit in footballing history. The combination of design, style and attacking prowess of the side created an unforgettable and definitive icon.
Hummel have an extensive global presence, above are just some of the current partnerships. (From left to right) Danish club giants Brondby, British club Charlton Athletic, following on to Argentine based Quilmes Atletico Club and finally Japanese team Fukushima United FC.